All of us who have been in the communications business for years, had drilled into us early in our college years the four P's of marketing - price, product, promotion and place. This was one of those things like the chemical table symbols that just stuck in your head and stayed there forever; lead is Pb and gold is Au; and the lessons that you learned from your parents as they raised you from infancy. Similar to the P's, the lessons you learned from them are indelibly etched in your mind. It was interesting that the other day I learned another set of P's that came in an informative, inspirational way. These new P's moved me in a way I haven't been in recent years. I can't stop thinking about it.
Continue reading Not Four P's, Three P's.
