October 2008 Archives

It occurred to me over the weekend that you just don't see any good business news anywhere you look. It is all doom and gloom. Third quarter results are coming in and they're dismal at best. It seems as though the perfect economic storm has come together and every sector is down. Some say that it is this generation's Depression. But, there has to be good news somewhere. Some products have to be on an upswing. Every economy, whether good or bad, brings opportunity. You just have to look for it; so I went looking.

Everyone is consumed with the recent financial news that goes up and down like a yo-yo every day. You tend to view the news in the context of your personal position, how it affects you and the well being of your family. You can't help but think about the future; what will it bring and will this financial mess ever straighten itself out? Being in the communications business, sometimes you take a step back and think about the brand carnage from this recent financial mess. Everyone who has any ties to advertising, marketing, publishing and/or just the overall field of communications is going to feel the effects. It has taken out and/or substantially diminished many brands that were huge spenders in the financial services category.