November 2008 Archives

Brands are an everyday part of us. Everywhere you look they're front and center. In the communications business, branding is such a compelling topic of conversation because there really is no right or wrong. There are as many theories about branding as there are brands. The most interesting of which is the branding philosophy that companies employ. It really comes down to two choices - are you a branded house or a house of brands? This debate can rage on for hours in marketing conference rooms.

It is no secret that America's image is in the crapper around the world. Nations everywhere were watching the election results this week, looking to see the direction to which our country is heading. Barack Obama's win has the potential to be as significant globally as it has been received here domestically. I wonder what it means for America as a branded entity.