April 2009 Archives

Time spent thinking is one of the greatest things you can do - either personally or professionally. You should always take time to think, especially if you are in business. Rethinking an idea or an action is an accepted way to think. Outthinking someone and/or your competition is hard. But unthinking something isn't normal. That is why KFC's latest campaign - UNTHINK KFC - to introduce Kentucky Grilled Chicken is baffling to me. Yes, it is a secret recipe. That's where the similarity ends.

It seems like it happens overnight - lawns everywhere have turned green. This time of year also coincides with advertising from Scotts for lawn fertilizer. The "voice of Scotts," Ashton Richie, is everywhere on the radio extolling the virtues of Scotts 4-Step Lawn Care Program. Richie, an agronomist by trade, is credited with developing the program and getting consumers to buy more fertilizer than needed. (Twice a year is more than enough.)

Just when you think that you've seen every reality format, another one comes along to make you think - I should have thought of that, seeing I'm in the business. Leave it to the Discovery channel to come up with a great reality show concept. After all, Discovery has brought us Man vs. Wild, Dirty Jobs with the excellent Mike Rowe; and what may be the best of all the outdoor reality shows, Deadliest Catch (which premieres on April 14th for all you Deadliest Catch junkies).