Last week I watched all the various Chrysler and GM dealer closing stories with amazement at both the sheer amount of media coverage and the questioning outcry of how this could happen. The arguments for doing it are both compelling and convincing. It's essentially a fact that only the fittest survive in distribution.
The term "partner" is one of the greatest and also one of the most overused words in business, especially within distribution channels. In today's tumultuous business world, everyone wants to be your partner. It's one thing to say you're a partner and entirely different to actually pay off on it. It's all about walking the walk and talking the talk.
Another sign was seen yesterday that indicates that the end is near for the advertising/communications business as we know it. According to the respected Delaney Report - the industry newsletter for marketing, advertising and media executives, yet another brand is asking advertising agencies to literally give away their product.
