So many of us celebrate a special occasion or a holiday by popping a cork. A glass of wine is synonymous with good times and good food. In today's celebrity obsessed culture, wine making is now the cause celeb! Actors and actresses - old and new, hot and has been - are into wine making in a big way. The same holds true for golfers, chefs, auto racers and game show hosts. There's big money in grapes. According to the latest sales figures from 2007, celebrity wines account for 1% of the $42 million wine sales here in the U.S. It's up 17% over the previous year. Everyone is cashing in on their wine name cachet.
September 2009 Archives
Continue reading The Celebrity of Wine.
Baseball is truly an American institution that is enjoyed and shared from generation to generation, father to son to grandson. Who doesn't have an emotional connection with baseball?
Continue reading Marketing Redux - Topps.