November 2009 Archives

If you've been in this business long enough, you're bound to have come across a look-alike and/or sound-alike advertising campaign from competing brands. In fact, many times the creative ideas and concepts are almost identical. It's as if the same creative teams worked on them. It happens in all product categories. It is especially noticeable in categories that are intensely competitive with huge media dollars behind them.

There is big money to be made with convicts today, not just by attorneys, but also consultants who are living the age-old adage of following the money. Based on the surge of convictions for federal crimes over the past decade, a new consultant niche is upon us - prison consultants.