Out of a myriad of ads that I've seen recently, one especially caught my attention - Dove Men+Care http://content.dove.us/mencare/TV.aspx. Set to the tune of the William Tell Overture, the premise is about men getting comfortable with who they are, i.e., in their own skin. The spot certainly grows on you both on TV and radio. The question is will it make a connection with the male audience?
Having grown up in the 60's and 70's, family dinner was just that - dinner. Everything revolved around dinner in the Field household. We ate at a certain time, and as children we were called in by a ship's bell mounted on the back porch. You could hear that bell from anywhere in the neighborhood. God help you if you were late. Many of my best, and also many not so fond memories, were of dinners at home. You felt protected and secure in that setting.
You never know where inspiration for a blog topic is going to come from. Listening to Newsradio 88 out of NYC last week, there was a report that actor Paul Sorvino is bringing out a line of pasta sauces - both marinara and vodka. It makes great marketing sense. Sorvino starred in "Goodfellas". He's likable and has a strong Italian heritage. According to industry sources, the sauce is decent and has made initial shelf penetration in the Northeast. It's an accomplishment, considering that breaking into the pasta sauce aisle is tougher than the families who inspired the love of Italian food in this country. Barilla owns the pasta aisle, but is a secondary player in pasta sauces.
It sure is getting crowded in the C-Suite these days! The conference rooms and board rooms probably aren't big enough to accommodate all the new C-title influences that are roaming around the corridors of the corporate world today. They're everywhere you look and across every job competency you can imagine.
