Recently in All About Life Category

Having grown up in the 60's and 70's, family dinner was just that - dinner. Everything revolved around dinner in the Field household. We ate at a certain time, and as children we were called in by a ship's bell mounted on the back porch. You could hear that bell from anywhere in the neighborhood. God help you if you were late. Many of my best, and also many not so fond memories, were of dinners at home. You felt protected and secure in that setting.

So many of us celebrate a special occasion or a holiday by popping a cork. A glass of wine is synonymous with good times and good food. In today's celebrity obsessed culture, wine making is now the cause celeb! Actors and actresses - old and new, hot and has been - are into wine making in a big way. The same holds true for golfers, chefs, auto racers and game show hosts. There's big money in grapes. According to the latest sales figures from 2007, celebrity wines account for 1% of the $42 million wine sales here in the U.S. It's up 17% over the previous year. Everyone is cashing in on their wine name cachet.

All of us who have been in the communications business for years, had drilled into us early in our college years the four P's of marketing - price, product, promotion and place.  This was one of those things like the chemical table symbols that just stuck in your head and stayed there forever; lead is Pb and gold is Au; and the lessons that you learned from your parents as they raised you from infancy.  Similar to the P's, the lessons you learned from them are indelibly etched in your mind.  It was interesting that the other day I learned another set of P's that came in an informative, inspirational way.  These new P's moved me in a way I haven't been in recent years.  I can't stop thinking about it.