What goes around comes around. How true it is, especially in distribution and retail circles. There never has been a retail/distribution that hasn't been redone and or recast in a different concept. As we grow older, we often yearn for the days of our youth. It has been said that it takes twenty years for something to become nostalgic.
Let's face it; branding is a challenge in whatever category you find yourself working. It's why we're all in the business that we are - we've chosen to work in the peak of elation and trough of despair world of the communications business. It's what drives us. Being a student of branding is a fascinating pass time for me, especially when you see an unexpected ad/brand campaign that leaves you questioning why they did what they did and what is the message? This happened recently while eating lunch and reading the Wall Street Journal. A full-page ad from Harman with the headline "Sound Matters" literally jumped off the page at me.
