Is it just me or are brand icons and mascot type influences all weird and off-putting today? Once upon a time advertising logo icons were friendly and happy. Perhaps it was because it was a simpler time. Everyone has fond memories of Tony the Tiger, Snap, Crackle and Pop, Charlie the Tuna, Count Chocula and Frankenberry. The list goes on and on. There truly is a priceless MasterCard commercial that features all of these great icons; from Chef Boyardee to the Jolly Green Giant to Charlie to the Vlasic pickle guy. It's a great spot and recalls fond memories. There's no questioning the emotional attachment you had with these iconic figures and the products they represented. In fact, many of them are in the Advertising Hall of Fame. It speaks volumes about their effectiveness, impact and longevity.
