Think about the number of brands that we connect with early in our lives that stay with us year after year. A trusted friend that never waivers. Nothing can come between us and the brand. It is a part of who we are. No brand has a greater grip on our psyche than our sports teams. After all, "fan" is short for "fanatic." It's so true in baseball, where the day-in and day-out, up and down drama of navigating a 162 game season is both exhilarating and depressing. Yet, we keep coming back for more.
Continue reading Friends for Life.
